Gili was earlier acquired by diamond and jewellery company manufacturer and retailer Gitanjali Group. A television commercial is already on air featuring the actress. Earlier in the month, Gitanjali Gems had signed up Bollywood starlet Katrina Kaif as its new brand ambassador for its other jewellery brand Nakshatra.
Mehul Choksi, chairman of Gitanjali Group said Gili was a brand of mass appeal and that Bipasha Basu as brand ambassador would ''endorse her alluring personality on its products, which is a rhapsody of the traditional and modern. Not only were we enthusiastic about the brand fit, but we also feel that Bipasha lends a refreshing look to the brand. We are excited about having her on board as the new face for Gili.''
On her role as brand ambassador for the Gili brand, Bipasha Basu expressed her pleasure at the being associated with Gili, and chose to endore it as she ''can totally depend on the brand value. Diamonds are a girl's best friend, and Gili offers a wide range of diamonds to choose from. I am sure this association would be amiable and mutually profitable.''
Bipasha, who is in great shape these days and is looking fit literally, encourages all her friends and co-stars to exercise regularly to remain fit and support it with Sugar Free Gold and thus avoid unwanted calories of Sugar. Hence, emphasizing on day-to-day fitness.
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